According to a study by Microsoft, an average attention span of a person has reduced by 67% since 2000. Currently, it is equal to only eight seconds. These seconds can be decisive to your business, especially when it comes to your marketing strategy. …

Service agencies and product companies are constantly looking to improve their value propositions. They carry it out by specifying customer profiles outlining their needs and expectations. …

IT outsourcing has become a mainstay for both big companies and startups. The global IT Outsourcing market was valued at $520.74 billion in 2019 and it is anticipated to grow at a CAGR of 7.7% by 2027. It is a fast-growing part of the industry, and it’s easy to see…

In today’s dynamic and fast-paced business ecosystem, a traditional development approach is often time-consuming and requires a lot of investment. Besides, you need highly-skilled and seasoned professionals to carry out the coding. On the flip side of the coin, many digital trends have boomed recently as of COVID-19, including the…

Data is one of the most valuable digital resources in the modern world. Companies that have access to Big Data and have enough computing facilities to effectively process and analyze it usually have a bigger market share and generate more income. Access to information gives a unique opportunity to understand…

Today, with so many people turning to smartphones instead of PCs, companies are trying to reconsider the approach on how to best reach their audience and enhance the user experience. According to Statista, the mobile sector is gaining traction rapidly — the number of mobile users worldwide was about 6.95…

In recent years, information has become one of the most valuable digital assets. Those who have enough resources to process it effectively find themselves in a favorable position. Data management platforms (DMP) can make achieving this goal look as easy as 123. Modern DPMs are capable of processing billions of…

Anyone that runs, swims, cycles, or does any sort of workout will find it way easier to track their activities using a smartwatch or wearable. And that’s why the wearables market is so popular among fitness enthusiasts and the average person trying to stay healthy. After researching and testing, we…

If you’re ordering custom software, you and your development team need to hash out its requirements — otherwise, you risk getting a final product that is unreliable, poor performing, and non-secure. In the software development world, there are two types of requirements: functional and non-functional. …